The Challenge

Around the world, climate disasters are accelerating yet the fossil fuel industry continues to operate with impunity. While science confirms the direct link between fossil fuel emissions and supercharged storms, public understanding lags behind. In many communities, the industry still holds a “social license” to operate, unchecked and unchallenged.

Oceana set out to change that and to make climate accountability personal, visible, and urgent.

Our Role

We partnered with Oceana to build a bold, multi-platform campaign that:

• Exposed the fossil fuel industry’s role in climate-driven disasters

• Elevated voices from communities on the frontlines

• Shifted public awareness through storytelling, data, and digital strategy

What We Delivered

• Influencer-Led Digital Campaign
  We activated local creators across platforms to share stories of real people impacted by hurricanes, floods, drought, and rising seas. Each post was designed to drive emotional connection, education, and measurable engagement.

• Powerful Climate Storytelling
  We sourced and repurposed storm footage, survivor interviews, and regional data to show the human cost of climate inaction — all while linking it directly to fossil fuel-driven emissions.

• Nationwide Survey & Public Sentiment Shift
  We designed and executed a nationally representative survey in Belize to measure climate awareness before and after the campaign. The results gave Oceana powerful data to fuel future advocacy, funding, and education strategies.

• Strategic Reporting & Impact Analysis
  We delivered full reports on audience reach, perception change, and digital performance, highlighting how the campaign successfully began to revoke the fossil fuel industry’s social license — one story at a time.

The Impact

• Elevated climate accountability in communities where it matters most

• Sparked measurable growth in awareness of fossil fuel-driven climate impacts

• Built a scalable storytelling and data model for global advocacy

• Reframed climate change from a distant crisis to a personal reality

Why It Matters

This wasn’t just a content campaign, it was a climate wake-up call.
By combining community-driven stories with research and digital strategy, we helped Oceana move global audiences from awareness to action and gave frontline communities a powerful voice in the fight for our planet’s future.