The Challenge

Belize’s tourism is at the heart of the country’s economy but many lacked the digital strategy and tools to thrive in a competitive, fast-evolving online landscape. The Belizing Digital Adaptation Project set out to change that, with one mission: equip small tourism businesses with the digital tools and strategic guidance they need to grow.

Our Approach

As the lead Digital Adaptation Consultant, we designed and delivered a full-scope strategy to guide Belizean tourism businesses through digital transformation from insight to action.

Phase 1: SME Selection Strategy

We developed a smart, data-informed vetting system to identify 14 hotels from Belize’s 7 tourism regions. These businesses would serve as the pilot group and benchmark for national impact.

Phase 2: Deep Digital Diagnostics

Each hotel underwent a customized audit covering website performance, online visibility, social media effectiveness, CRM tools, and customer engagement. These insights powered the creation of Belize’s first Tourism SME Digital Maturity Model, a clear snapshot of where they stood and how they could grow.

Phase 3: Building the Digital Adaptation Framework

We created a powerful, user-friendly framework that gives digital specialists a step-by-step toolkit to support SMEs with:

• Tailored digital assessments

• Automated digital marketing recommendations

• Actionable task lists, ranked by impact and effort

• A full technical handbook for ongoing support

This wasn't just a strategy, it was a blueprint for digital success, built with local relevance and long-term scalability in mind.

The Impact

• Nationwide scalability: A framework built to serve across Belize’s diverse tourism landscape

• Strategic clarity: We delivered a strategy that was actionable, and built to convert their online presence into a revenue-generating engine.

• Sustainable change: Equipped Belizing’s internal team with a replicable model for digital coaching and implementation

• Foundation for growth: Created a path to compete globally, connect locally, and convert digitally

Why It Matters

This project proved that with the right tools and tailored strategy, could unlock significant growth. By combining insight, innovation, and hands-on support, we helped shape the future of Belize’s tourism economy.